Don’t have an SSL Certificate? Google is going to flag your website this year - 2017

We turn to the internet for everything. From selling to buying, it is the introduction of an E-world. With this dominating trend, online security has become a necessity.

Undoubtedly, Google loves its users and therefore, is coming up with every possible way to make us feel secure here on the internet. With its recent announcement, earlier this year, Google will flag all the unencrypted internet by the end of 2017.

Google will flag 2/3rd of the web as unsafe.

This means if your website doesn’t have an SSL certificate, it will display a ‘Not Secure’ in the URL bar.

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"I mean regardless of Google as such – whether they’re the good guys or the bad guys for bringing this forward – it’s a step in the right direction, broadly speaking, for a more secure web. And in terms of the implications for us SEOs, it’s certainly a consideration when it comes to migrations or migrations did badly and not planned for." Ned Poulter

Why SSL Certificates are Critical?

Here are some of the reasons to have SSL Certificates:

1. Encrypts Sensitive Information

The information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to.

2. Protects You From Cybercriminals

They are clever! It is impossible to escape the rising tide of cybercrime if your website doesn’t have an SSL certificate. They will identify weakness(es) in your network, mostly when information is transmitted. Recently, the black eye masked people have been refining malicious strains that are specifically designed to capture data while moving between destinations. (Told you, these people are clever!)

You surely can protect yourself from this mess by installing SSL certificates that offer a vital means of defending against transit-based hacks.

3. Builds Trust & Brand Power

With SSL certificates, your customers will see visuals like lock icon and green address bar that indicates well-trusted encryption is in use. Well, if I as a customer will see that on your website, I will be assured that my information is traveling safely.

Undoubtedly, this will add brand power and boost the credibility of the brand.

Conclusion

Before Google flags your website, secure it today with SSL Certificates.